Our brand was founded in the heart of Belfast, Northern Ireland in 2020, with a mission to encourage and empower women to become more confident in achieving their goals. We believe in the power of bright, bold colors to inspire energy, positivity, and strength.

After a two-year break and an exciting move from Belfast to Dubai, we are thrilled to relaunch our brand with renewed passion and vision. Our journey has been one of transformation and growth, and we are more committed than ever to providing you with stylish, high-quality activewear that makes you feel unstoppable.